Branding
Sometimes you get super lucky with a client. I am so happy that I got connected to do brand and content strategy for Megan Swartz Gellert, founder of Slice PR and Events. She’s such a gem and it was wonderful to help her in this phase of her career. First, I dove into the foundation […]
Jackson Street Apartments are new boutique apartments in Seattle’s bustling Central District. Our team at Blanton Turner was tapped with coming up with the name, brand identity, and marketing collateral to get it ready for leasing. During the 1920’s, Jackson Street was a hub for jazz in the Pacific Northwest. As we learned more about […]
As CreativeLive grew as a company and product offering, we knew we needed to up our brand game and reflect the energy of the creator’s we represented. This meant brand repositioning. I worked to bring the process to life by having interactive sessions with leadership and developing an authentic photography and copy approach that would […]
What do you do when you are putting together a brand video, and you need to showcase a warm summer evening gathering? That’s right. You plan it and host it yourself. As if I need an excuse to get people together for a little bubbly and cake. I’m so grateful for the awesome ladies that […]
One of the things I’ve had the most fun with at CreativeLive is developing a portrait system. We needed consistency to showcase instructors and an elevated way to introduce the idea of the people behind the scenes. What better way to show off our creative community than portraits highlighting everyone’s personalities? To continue to foster […]
This video represents a turning point in CreativeLive’s brand where we started to tap into the joy of the creative journey for one of our holiday campaigns. My intention with the concept was to feature spontaneous energy and creative freedom. It was inspired by a friend and former co-worker who had recently taken to light […]
The CreativeLive brand is anchored in authenticity and the creator’s journey. I crafted direction for all brand photography based around real creators experiencing the creative journey and life’s moments. I wanted to hit on all the brand attributes and be relatable to our target demographic so we planned each vignette to appeal to a different […]
As part of a new campaign series about CreativeLive’s community, we developed a short film centered around its founder and CEO photographer, Chase Jarvis. From a brand perspective it was my goal to help students connect with the authenticity of CreativeLive’s roots through the founder’s journey. As a creator himself, it was great to be […]
There are so many factors that go into creating strong e-learning content, finding the right instructor is paramount. This short video highlighted the talented pool of thought-leaders and instructors we brought in to the CreativeLive family to share their knowledge and insights with aspiring creators across the globe. The teachers and speakers ranged across a […]
Roles: Art Director & Brand Strategy The CreativeLive brand required elevating student work to illustrate the sheer power that comes from creative education. I mapped out a direction, process, and personally curated a handful of images from the thousands of images submitted by students to highlight their incredible work and development as users of the […]
