As CreativeLive grew as a company and product offering, we knew we needed to up our brand game and reflect the energy of the creator’s we represented. This meant brand repositioning. I worked to bring the process to life by having interactive sessions with leadership and developing an authentic photography and copy approach that would reflect the creative process. We established a new mission, value proposition, and brand identity from the exercise and kicked it off with a video to celebrate the creator in all of us. Photos by in-house CreativeLive photographers.
Roles: Brand Development, Video Content Production, Photo Creative Direction, Copywriting