Jackson Street is a new boutique apartment in Seattle’s Central District. Our team at Blanton Turner was tapped with coming up with the name, brand identity, and marketing collateral to get it ready for leasing.
During the 1920’s, Jackson Street was a hub for jazz in the Pacific Northwest. As we learned more about the history of the area, and discovered amazing archival imagery, it was inevitable that we should simply name the building Jackson Street. It has such an iconic history, why not keep it straightforward and honor its roots. The client and the interior design team agreed, and licensed some of the archival imagery to go into the vintage modern gallery wall in the lobby pulling the entire story together.
We created a logo that paid homage to the classic vintage vibes of the jazz heyday and we took that speakeasy vibe all the way through to our brochures, a-boards, billboards, digital ads, and our specially made whiskey move-in gifts.
With the challenges facing us around the COVID-19 pandemic, we needed to re-tool our foot game. Instead of relying on traditional mechanisms, we tapped into the musical brand story and created a direct mail piece to connect to people at home and bring some much-needed positive energy into their worlds. We partnered with my friend, @Deejayhershe to create a retro-inspired Summer Swing playlist to celebrate the musical spirit of the area. It was the perfect way to combine the musical theme, build connection, and bring some good energy to the table. We also reached out to prospects via email since foot traffic to the building would be considerably limited.