Jackson Street is a new boutique apartment in Seattle’s Central District. Our team at Blanton Turner was tapped with coming up with the name, brand identity, and marketing collateral to get it ready for leasing. During the 1920’s, Jackson Street was a hub for jazz in the Pacific Northwest. As we learned more about the […]
As CreativeLive grew as a company and product offering, we knew we needed to up our brand game and reflect the energy of the creator’s we represented. This meant brand repositioning. I worked to bring the process to life by having interactive sessions with leadership and developing an authentic photography and copy approach that would […]
This video represents a turning point in CreativeLive’s brand where we started to tap into the joy of the creative journey for one of our holiday campaigns. My intention with the concept was to feature spontaneous energy and creative freedom. It was inspired by a friend and former co-worker who had recently taken to light […]
CreativeLive launched both an iOS and tvOS app to make learning more accessible for their students. I partnered with the marketing and product teams to develop positioning, messaging, and our brand video to bring the pieces to life. The app’s flexibility allows for pausing and starting on all your devices anywhere so we featured it […]
This video was created as a photo-channel specific salute to photographers everywhere. Written as a mantra and expressed through the entire CreativeLive photographic community from students to staff to instructors. This was a rallying cry to pick up your camera and bring your a-game. We later used the copy as part of the in studio […]
For the “Step Outside” campaign at CreativeLive we wanted to encourage photographers to spend the summer outdoors, have fun with adventure and nature photography, and tune in for our upcoming outdoor photography classes. I partnered with a designer on my team to create a campaign identity and worked with our visual storyteller to bring it […]
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