This video was created as a photo-channel specific salute to photographers everywhere. Written as a mantra and expressed through the entire CreativeLive photographic community from students to staff to instructors. This was a rallying cry to pick up your camera and bring your a-game. We later used the copy as part of the in studio class experience by putting the words up on the wall during our Photo Week event. And eventually the lead in “We Are Photographers” became the name of CreativeLive’s first podcast.
Roles: Brand Strategy, Content Producer, Copywriter