Brand Portrait System

Branding, Creative Direction

One of the things I’ve had the most fun with at CreativeLive is developing a portrait system.  We needed consistency to showcase instructors and an elevated way to introduce the idea of the people behind the scenes. What better way to show off our creative community than portraits highlighting everyone’s personalities? To continue to foster authenticity, the approach relies on available light and utilizes some prompts to elicit candid and natural reactions from instructors, students, and staff.  Photos by in-house CreativeLive photographers.

Roles: Creative Director, Brand Strategy

 

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