A few months ago I started working on brand and content strategy for Megan Swartz Gellert, founder of Slice PR and Events. I dove into the foundation of her business and identified the pieces that set her apart from the competition. I guided and streamlined all the elements that make up her brand to make it easier for her to reach her ideal client. And I developed a content plan to help organize her messaging and images in a thoughtful and consistent way. As a part of this effort, we did a series of lifestyle shoots at Jackson Street Studio and in the surrounding Pioneer Square neighborhood, to build out a brand image library for her to showcase her business and her passions.