Roles: Art Director & Brand Strategy The CreativeLive brand required elevating student work to illustrate the sheer power that comes from creative education. I mapped out a direction, process, and personally curated a handful of images from the thousands of images submitted by students to highlight their incredible work and development as users of the […]
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Roles: Art Director & Brand Strategy The CreativeLive brand required elevating student work to illustrate the sheer power that comes from creative education. I mapped out a direction, process, and personally curated a handful of images from the thousands of images submitted by students to highlight their incredible work and development as users of the […]
There’s really nothing like a foggy stroll through a Seattle park in winter. It’s one of the most invigorating sensory experiences. The air is just buzzing with freshness. On the morning of my shoot with the Weitmann family there was actually a little too much fog and you couldn’t see a few steps in front […]
Role: Brand Strategy The CreativeLive brand needed to have an authentic voice to pair with real photography so we focused the voice to be personal, conversational, and relatable. Every piece of messaging needed to be relevant to creators who follow their passions and go through the highs and lows of the creative process.
“Everybody starts somewhere” was concepted while I was at CreativeLive. It was imagined as a localized brand campaign for out of home and print and evolved to a digital campaign across site and social. It provided students with an inspirational point of departure to take a creative leap just as their mentors and creative heroes […]
Ok friends, let’s talk about a few of my favorite things: wine, spaces, and people gathering together. How lucky was I that the awesome folks over at Rotie Cellars called me up when they found out they were going to be featured in the January issue of Decanter Magazine? So damn lucky. Not only was […]
Well, happy 2018 everyone! I love kicking off this new year with some inspo from my dear friend Lelia. We met about a decade ago working on a TV show. In the months that passed we became fast friends bonding over color coordinated files and a love of coffee breaks. In the years that would […]
If you live in the Pacific Northwest you know that warm sunny days are at a premium. So what’s a baja-inspired brand like Taco del Mar to do to bring tropical vibes to this corner of the country? The team at Wexley School for Girls dreamt up the perfect way to bring a day at […]
This year has been so full of incredible new opportunities for me including this amazing afternoon spent in one of my favorite spaces in all of Seattle, Bar Melusine. I was contacted by the folks at The I.D.E.A Brand to lead a flat lay styling & photography session with local social influencers […]
We’ve all been there party animals, New Years can be super pressure-filled or absolutely delightful and there’s really no way to predict it. Thankfully we can always control what we listen to and who we choose to surround ourselves with as we ring in a new year and that alone is a good start. So […]
I’ve known Jen for over 20 years! 20!! We met in college in Los Angeles way back when we had big creative dreams and a desire to see every movie ever made. She’s been such a loyal, true, and supportive friend through the years and this session with her husband Dwight and their kiddos Parker […]
