Oiselle is a fierce tribe of women comprised of runners and athletes of all stripes. It’s a Seattle-based retail company with global reach and impact, and I was so lucky to get to do a lifestyle shoot with them recently. Our original plan was scrapped entirely by one of Seattle’s classic snow storms, so we reconvened a few weeks later to try again with new concepts. We broke the day into a series of vignettes shot across the city in which we highlighted different pieces from their product lines and focused on real runners hitting the track, trail, and street. As a former collegiate athlete myself, this shoot had a lot of personal meaning for me, and I was honored to capture the movement and strength of these ladies for a truly inspiring brand.