Creative Direction
Jackson Street Apartments are new boutique apartments in Seattle’s bustling Central District. Our team at Blanton Turner was tapped with coming up with the name, brand identity, and marketing collateral to get it ready for leasing. During the 1920’s, Jackson Street was a hub for jazz in the Pacific Northwest. As we learned more about […]
As CreativeLive grew as a company and product offering, we knew we needed to up our brand game and reflect the energy of the creator’s we represented. This meant brand repositioning. I worked to bring the process to life by having interactive sessions with leadership and developing an authentic photography and copy approach that would […]
One of the things I’ve had the most fun with at CreativeLive is developing a portrait system. We needed consistency to showcase instructors and an elevated way to introduce the idea of the people behind the scenes. What better way to show off our creative community than portraits highlighting everyone’s personalities? To continue to foster […]
This video represents a turning point in CreativeLive’s brand where we started to tap into the joy of the creative journey for one of our holiday campaigns. My intention with the concept was to feature spontaneous energy and creative freedom. It was inspired by a friend and former co-worker who had recently taken to light […]
The CreativeLive brand is anchored in authenticity and the creator’s journey. I crafted direction for all brand photography based around real creators experiencing the creative journey and life’s moments. I wanted to hit on all the brand attributes and be relatable to our target demographic so we planned each vignette to appeal to a different […]
As part of a new campaign series about CreativeLive’s community, we developed a short film centered around its founder and CEO photographer, Chase Jarvis. From a brand perspective it was my goal to help students connect with the authenticity of CreativeLive’s roots through the founder’s journey. As a creator himself, it was great to be […]
Roles: Art Director & Brand Strategy The CreativeLive brand required elevating student work to illustrate the sheer power that comes from creative education. I mapped out a direction, process, and personally curated a handful of images from the thousands of images submitted by students to highlight their incredible work and development as users of the […]
CreativeLive launched both an iOS and tvOS app to make learning more accessible for their students. I partnered with the marketing and product teams to develop positioning, messaging, and our brand video to bring the pieces to life. The app’s flexibility allows for pausing and starting on all your devices anywhere so we featured it […]
This video was created as part of a quarterly brand campaign for CreativeLive in an effort to solidify the brand’s role as a champion for creators. The concept was developed as an almost meditative way to highlight our passions and efforts to live our lives to their fullest. ______ Roles: Brand Strategy, Video Director, Copywriter, […]
For the “Step Outside” campaign at CreativeLive we wanted to encourage photographers to spend the summer outdoors, have fun with adventure and nature photography, and tune in for our upcoming outdoor photography classes. I partnered with a designer on my team to create a campaign identity and worked with our visual storyteller to bring it […]
