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This image shows a person sitting at a desk in front of a large window, engaged in writing with a pen on a piece of paper. The desk is equipped with a lamp on the left side and an Apple laptop on the right side. The person is wearing a striped shirt and appears to be focused on their writing task. There is a small electronic device, possibly a speaker or a portable charger, placed on the window sill to the right. The background through the window shows an urban scene with buildings and some greenery.

Slice PR | Brand Strategy, Content, and Photography

Every project has its own spark. Here’s a peek into the ideas, process, and behind-the-scenes details that shaped this one.

Creative Notes Before We Begin 📝

Sometimes you get lucky with a client, and working with Megan Swartz Gellert, founder of Slice PR and Events, was exactly that. She’s such a gem, and I loved helping her shape this next phase of her career through a Slice PR brand strategy project that brought together storytelling, content planning, and photography.

    

The Process

We began by looking closely at the foundation of her business and identifying the pieces that set her apart from the competition. From there, I guided and streamlined the elements of her brand to make it easier for her to connect with the right audience.

As part of the Slice PR brand strategy, we refined her brand story, tagline, and mission. We also worked on her voice and tone, defined her value proposition, and mapped out her brand promise and creative direction. Finally, I developed a content plan to organize her messaging and imagery so everything felt thoughtful and consistent.

The Shoots

To bring the strategy to life, I created a set of photography guidelines that aligned with her brand story and content plan. From there, we shot several batches of lifestyle images at Jackson Street Studio and around Pioneer Square. These sessions built a brand image library Megan could use across her website, social media, and marketing materials. Photographing her with her clients and capturing portraits that reflected her personality and passion gave the visuals a natural connection to the overall strategy.

 

This Slice PR brand strategy project brought together strategy, content, and photography in a way that reflects Megan’s creativity and professionalism. It was a privilege to help her shape the next chapter of her brand.

    

   

 

 

Take a Wander

A yoga teacher once closed class with, “I am constantly creating my life.” It resonated that day, and it’s always been true in my work. See some of the projects from the journey so far.

Hi, I'm Danielle

I'm a creative spirit passionate about storytelling and good energy. I bring a curated eye and positive vibes to everything I do.

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