“Everybody starts somewhere” was concepted while I was at CreativeLive. It was imagined as a localized brand campaign for out of home and print and evolved to a digital campaign across site and social. It provided students with an inspirational point of departure to take a creative leap just as their mentors and creative heroes have done before them. We featured instructors and influencers from a variety of backgrounds and illustrated the windy road that is the journey of the creator.

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Roles: Brand Strategy & Creative Concept