In addition to photography, I'm also a giant brand nerd with a background in film production, agency producing, and a whole heck of a lot of attention to detail. Like most Gen X & Yers, my path has been full of twists and turns and fueled by purpose and meaning. I believe that in these crazy times storytelling, creativity, innovation and connection will lead the way and I'm so committed to working with people and brands that are bettering the world in these ways. I love chatting with creative entrepreneurs about how to put their best foot forward with their branding. I'm super pleased to now be offering brand packages that include portraits, branded photography, and a mini brand session to get you up and running. Check out brand packages here to get started! Brand projects below.
BRANDING FOR CREATIVELIVE
For my 9-5, I lead the brand at online education startup, CreativeLive.
Over the past five years I've been working with a fab team of folks at CreativeLive developing content and our brand voice and aesthetic. My first task in the brand role was developing our mission, vision, value proposition, and brand attributes which gave us a foundation to move forward from. Much of that work has been brought to life through photography strategy & style I've crafted and brand videos I've helmed and our design expression (I've included a few projects below for you to check out).
One of the things I've had the most fun with at CreativeLive is developing a photo strategy. It's a brand based on authenticity and the creator so what better way to show off our creative community than portraits highlighting their personalities?
Role(s): Strategy, Creative Direction & Producing
LIGHT UP THE NIGHT
This video represents a turning point in CreativeLive's brand where we started to tap into the joy of the creative journey for one of our holiday campaigns. It won a Silver Telly in the digital category / branded content & entertainment.
Role(s): Creative Direction, Writing, Producing
As part of the brand expression overhaul on CreativeLive.com we've made a series of videos to highlight various aspects of the brand reach including this partnership video.
Role(s): Creative Direction, Writing, Producing
BRAND SHOOT FOR FEAST AND SPECTACLE
Beth Burns of event planning company Feast and Spectacle knew precisely the vibe she wanted and she came ready with mood boards. We had a couple of sessions (over food & drink, obviously) to brainstorm and omg did we have fun on our shoot. We shot portraits and some textural elements at her home with a handful of props, some help from her little daughter Clementine, and some bubbles.
I sat down with Beth to learn how she found the drive and courage to break free from her 9-5.
BRAND STRATEGY AND SHOOT FOR DANIELLE MOTIF
When it came to taking a look at myself and figuring out where I wanted to take my brand it was kind of scary. There's something about really turning the microscope around and digging in deep to your own ins and outs that's just unnerving. At the end of the day I knew I needed a change if I was going to grow my business. I needed something that allowed for a lot of flexibility and voice that was distinctly me. I worked with designer Jake Rossilli to bring the vision to life. I'm all about good vibes and bringing lifestyle front and center. For me it's the food we enjoy, the spaces we occupy, the trips we take, and the people we surround ourselves with. We built a system to highlight that storytelling through my photography. It's centered around a hand drawn wordmark, a series of playful icons, and a type treatment that combined is lively and energized to reflect the moments of life's journey.
To see more of the brand work on this project, head on over to the blog!
BRAND STRATEGY AND PHOTO SHOOT FOR JAKE ROSSILLI DESIGN
If I'm a brand dinosaur, Jake is a designosaur. He's also a dad so the wordplay is necessary when talking about him. Jake has the classic creative problem. He likes to do all things. Like all of them. So our challenge was this - define where his north star truly lies and then get him positioned him to do more of that. We had many, many coffee sessions to get there. But we honed in on his passions which helped define his mission and vision and in turn we were able to build out his portfolio to be more curated towards those ideal clients. It was also essential that we let future clients know exactly who he is so we crafted updated profile copy to reflect who is is in an authentic way. There was an intentional assessment and plan to use social media (his Instagram specifically) to connect more to the design community and clients he hopes to have. And for the final touches, we took a series of portraits and branded lifestyle imagery to showcase his work and process.
I sat down with Jake to talk to him about how he has managed to design the life he loves.